Digital Media Expert, Creative Strategist and two-time founder at the intersection of advertising, technology and society (2009→present). The Internet Freedom Festival is unlike any other conference focusing on the fight against censorship and surveillance due to its spotlight on diversity of ethnicity, region, gender, and thought that’s represented” – Matt Mitchell, WIRED 25 2020, Ford Foundation Fellow, CryptoHarlem Founder.
Pepe has built his career by combining the creative force of advertising with social impact and activism, focusing on issues involving technology and human rights. In 2015 he co-founded the Internet Freedom Festival, a renowned community development nonprofit, funded by the U.S. Department of State, Ford Foundation, Mozilla, Twitter, Facebook and Google. In 2013, he launched Listen to Help, a pioneer Cannes Lions-selected advertising campaign that turned Spotify into a fundraising platform, later replicated by UNICEF Sweden and ABBA. Since 2014, he’s been providing pro bono services to nonprofits supporting underrepresented groups, and he serve as a board member of the leading Washington, D.C. nonprofit Open Tech Fund.