CP TEAM WILL WORK ON 3 ASPECTS:

1. Museum

2. “Power” exhibition

3. Opening Ceremony: 2 Days celebration with Guided Exhibition

PLEASE REMEMBER that the exhibition is hosted by the museum and the opening ceremony is a tool to promote and celebrate the opening of the museum and its first exhibition’s vernissage.

SCOPE OF WORK FOR CP TEAM ON ALL 3 ASPECTS:

1. Defining the values the museum, exhibition and opening ceremony promotes

2. Developing the overall visual concept of the museum, exhibition and opening ceremony

3. Developing the UX and how it is being handled for the museum, exhibition and opening ceremony

4. Developing all marketing materials for the museum, exhibition and opening ceremony, from visuals, to communicates (press releases), digital strategy and strategic partnerships

SCOPE OF WORK FOR EACH CP TEAM SUBGROUP:

PRODUCTION:

1. Responsible for developing the overall creative direction & visual identity, and building the brand book / visual guide for the Marketing and Creative Teams to follow

2. Responsible for defining the UX and how it is being handled on all 3 aspects

3. Responsible for making sure that all the technicalities are in place and the museum is able to host the exhibition

4. Responsible for making sure that all the technicalities are in place for the opening ceremony

MANAGEMENT:

1. Responsible for aligning between the Creative Teams and CP Team, and between the different CP Team subgroups, making sure that all needs of all sides are being met

2. Responsible for planning, facilitating and moderating all JOINT(!) CP Team meetings

3. Setting all the rules on how information is flowing from the CP Team to the Creative Teams and vice versa, and between the CP Team subgroups

4. Responsible for collating and managing the Inspirational Library material in the museum

5. Supporting Industry Leaders, Speakers & Mentors whenever necessary (Eg. Managing learning materials: Recording and Uploading recorded lectures onto a registered Youtube/Vimeo channel, and posting them to the course’s Workbook)

MARKETING:

1. Responsible for making sure the museum, the exhibition and the opening ceremony are known and well communicated from all fronts; digital, written, *visual, and partnerships (*the marketing team isn't responsible for the visual identity, but they definitely have the right to influence it in case they think that it is not communicating the purpose, and the same for the partnerships!)

2. Responsible for building up all the communication strategies and writing all press releases

3. Responsible for collecting all marketing material from the Creative Teams about their individual installations (in collaboration with the management team), and deciding how to integrate it the overall marketing strategy

PARTNERSHIPS:

1. Responsible for building up strategic relationships with individuals, brands, companies and any partner that can help in promoting the museum, exhibition and opening ceremony / support the cause and communicate the purpose for the museum, exhibition and opening ceremony

2. Responsible for finding solutions in the form of partnerships for answering needs coming from the marketing, production and creative teams